Sr. Marketing Manager, UGG Women's & Lifestyle
Marketing Strategy and Operations
Serve overall as an Account Executive to drive effective and efficient vendor-client relationships between internal departments, global partners and external agencies.
With Director of Marketing, develop integrated seasonal marketing calendars outlining the flow of stories and communication across the season that aligns with Omni Channel go to market strategies.
Work with insights teams using product, consumer and marketplace research to shape strategic approach and drive commercial opportunities.
Maintain weekly project WIP reports, and provide status updates in weekly meeting, to ensure projects are moving forward.
Work closely with regional marketing directors and managers to share plans, strategies and information to ensure all channels are aligned and serviced.
Coordinate Women's and Lifestyle marketing initiatives with speed across the matrix organization, syncing efforts between content, communication, and channel.
Work with product and commercial teams to create and prioritize shot lists for each seasonal campaign and initiative.
Guide ordering, tracking and maintaining seasonal marketing product sample lines.
Work closely with the cross-functional Marketing Teams (Operations, Communication, Creative Services) to ensure all Marketing Team goals are met/exceeded
Track, analyze and make decisions on data, analytics and ROI.
Seasonally help with the development and execution of Sales Meetings, Tradeshows and Brand Events/Communication
Ensure all projects meet required levels of Brand guidelines, budget and quality based on the UGG brand's objectives and procedures.
Initiate RFP's, solicit quotes, negotiate pricing, manage budget expenditures and reporting; initiate PO's and ensure invoices are paid in a timely manner
Innovation and Best Practices
Contribute to ongoing development, evaluation and improvement of go to market process and marketing planning.
Drive collaboration across functions, fostering a trusting culture where people listen openly to the ideas of others, look for possibilities, ask for help when needed, and assume accountability for their contributions.
Travel regularly to key markets to stay current on global marketing and competitor trends, and ensure brand consistency across regions and channels
Keep abreast of best practices in branding and marketing
Team Management
Foster a team culture and working environment that lives up to the Deckers values
Develop, motivate, mentor and retain top talent
Ensure team members have clear and ongoing performance feedback discussions, meaningful development plans, and clear career paths
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
Serve overall as an Account Executive to drive effective and efficient vendor-client relationships between internal departments, global partners and external agencies.
With Director of Marketing, develop integrated seasonal marketing calendars outlining the flow of stories and communication across the season that aligns with Omni Channel go to market strategies.
Work with insights teams using product, consumer and marketplace research to shape strategic approach and drive commercial opportunities.
Maintain weekly project WIP reports, and provide status updates in weekly meeting, to ensure projects are moving forward.
Work closely with regional marketing directors and managers to share plans, strategies and information to ensure all channels are aligned and serviced.
Coordinate Women's and Lifestyle marketing initiatives with speed across the matrix organization, syncing efforts between content, communication, and channel.
Work with product and commercial teams to create and prioritize shot lists for each seasonal campaign and initiative.
Guide ordering, tracking and maintaining seasonal marketing product sample lines.
Work closely with the cross-functional Marketing Teams (Operations, Communication, Creative Services) to ensure all Marketing Team goals are met/exceeded
Track, analyze and make decisions on data, analytics and ROI.
Seasonally help with the development and execution of Sales Meetings, Tradeshows and Brand Events/Communication
Ensure all projects meet required levels of Brand guidelines, budget and quality based on the UGG brand's objectives and procedures.
Initiate RFP's, solicit quotes, negotiate pricing, manage budget expenditures and reporting; initiate PO's and ensure invoices are paid in a timely manner
Innovation and Best Practices
Contribute to ongoing development, evaluation and improvement of go to market process and marketing planning.
Drive collaboration across functions, fostering a trusting culture where people listen openly to the ideas of others, look for possibilities, ask for help when needed, and assume accountability for their contributions.
Travel regularly to key markets to stay current on global marketing and competitor trends, and ensure brand consistency across regions and channels
Keep abreast of best practices in branding and marketing
Team Management
Foster a team culture and working environment that lives up to the Deckers values
Develop, motivate, mentor and retain top talent
Ensure team members have clear and ongoing performance feedback discussions, meaningful development plans, and clear career paths
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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